Posted January 18, 2011, 3:36 pm
To commemorate the SINGER® brand’s 160th anniversary, Singer Sewing Company will launch the SINGER 160™Limited Edition sewing machine with multi-channel retailer, HSN on January 26. A technologically advanced machine, it boasts innovative features, yet the design and appearance harkens back to the iconic SINGER® machines of years past.
The antique-inspired machine is Singer Sewing Company’s tribute to the brand’s rich history and an opportunity to introduce the modern innovations of sewing to the next generation of sewers everywhere.“For the past 160 years, the SINGER® brand has provided the gateway to sewing for people across the globe, and The SINGER 160™ Limited Edition sewing machine is a celebration of the brand’s consistent delivery of machines that are easy to use and easy to learn,” said Katrina Helmkamp, CEO of SVP Worldwide, producer of SINGER® products. “With the introduction of this latest machine, we are proud to continue the brand’s tradition of bringing modern innovations to the marketplace and showing the world how easy sewing can be.”