Welcome Jennifer Wiese and Workroom Social!


SINGER® is proud to partner with Jennifer Wiese, founder of Workroom Social and be the official sewing machine brand of Camp Workroom Social. This 4-day sleep-away camp in October, will give campers the opportunity to use the SINGER® Quantum Stylist™ Touch 9985 sewing machine. Campers will find the machine simple to use, and as a result, will get to focus all of their energy on learning and practicing new skills, instead of fiddling with a tricky sewing machine. We think campers will be impressed with the performance of this sewing machine, and the beautiful garments it can help them produce.

Read more about the camp or register at Camp Workroom Social

You can read much more about Jennifer at Workroom Social or on all of our Social Media channels. During the week of June 22 – 28, 2015, Jennifer will also be taking over our Instagram feed, so be sure to follow us for exciting things to come!

Jennifer Wiese

Wedding Dress Final crop

Let’s Kickoff Bridal Season with Embroidery

Embroidery Made Easy, Sewing Projects, Uncategorized

June is traditionally thought of as kick-off to the bridal season, so we thought we’d inspire you by showing a wedding dress that we embellished with machine embroidery! Whether you are making a wedding dress, any other special occasion dress, or if you just want to embellish one that has already made, machine embroidery allows you to create something that is truly one-of-a-kind!

Our dress is a ball gown silhouette, made with ivory silk satin. When you take a closer look at the embroidery that goes all the way around the dress, you’ll notice that there are larger embroidered areas that alternate with smaller ones. We used a technique called Multiple Hoop Embroidery to create the design layouts, which is a feature that can be found on many SINGER sewing & embroidery machines. This feature allows you to take a design that is the size of a single hooping, and create a larger design layout in the software. This large layout is then transferred to the machine for embroidery, but stitched “one hoop at a time”.

emb1hoop one


Take a closer look and you’ll see the four “repeats” of a single design.

emb2    hoop two


A smaller, coordinating design was used to embroider the smaller sections between the larger embroidery layouts:

hoop three


The thread color we chose for the embroidery was similar to the fabric color, creating a tone-on-tone effect.  We used rayon thread on the top of the machine, for a beautiful sheen. Bobbinfil thread was used in the bobbin. Bobbinfil thread is finer (thinner) than all-purpose thread, so when you put it in the bobbin, you can get more thread on the bobbin each time you wind – so you wind less frequently. It also helps make the embroidery less dense on the backside of the fabric. We used SINGER Chromium needles, Style 2000, in a size 11 for doing the machine embroidery. Stabilizer is also important. A fusible tear-away, plus an additional layer of non-fusible tear-away stabilizer was used. When the embroidery was finished, we gently removed the excess stabilizer to prevent distorting the design.


Finally, we used heat-set Swarovski crystals (2000 of them!) to finish it off.  We mixed 2 different colors of crystals – clear and pearl.



We hope that we’ve inspired you to add machine embroidery to one of your next projects! Please share with us what you’ve made - we’d love to see it!

WCA_inside 29

Women’s Choice: How to Buy the Perfect Sewing Machine

As seen in...

A SEWING MACHINE can be  a powerful tool that unlocks a wealth of  DIY possibilities. But trying to choose the best one can be intimidating, especially if you’re just starting
out. Use this guide to lead you to the ideal choice for your abilities, your budget and your sewing aspirations.  Read the Women’s Choice Article for  tips on buying a sewing machine.


American Women Voted SINGER® brand as Best Sewing Machine

As the leading advocacy for female consumers, WomenCertified® is delighted to honor the SINGER® brand with the 2014-2015 Women’s Choice Award for America’s Best for Home in the Sewing Machine category. This award designation is based on a national survey among 5,000 plus women who were asked to select the brands they would most highly recommend to others.


WomenCertified® is a marketing research firm, home to the Women’s Choice Award, the only award that identifies brands that women recommend and serves as a competitive differentiator for businesses.  Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women vs. men.   To learn more, visit www.womenschoiceaward.com.


mom w1000

Help us send 1,000 cards to Lillian for sewing 1,000 dresses for orphans



Lillian had a goal of sewing 1,000 dresses for girls in Africa by her 100th birthday on May 6th. She achieved that goal 2 months ahead of schedule finishing her 1,000th dress last week!

We would like to send Lilian 1,000 birthday cards to show our appreciation! Would you help us? Lillian appreciates receiving good ole fashioned cards in the mail.






Please send birthday cards to arrive no later than April 30, 2015 to:

SINGER Sewing Company

Lillian’s 100th Birthday

1224 Heil Quaker Blvd

La Vergne, TN 37086.


Let’s make this a special birthday for a special lady!



221 for SC

Long Term Relationships

As seen in...

We don’t usually think of a sewing machine as being part of a long-term relationship. At SINGER, we hear stories of sewers having 30, 40 or even 50 year “relationships” with their SINGER sewing machines, making it hard to upgrade or replace their older, trusty friend.  An article in The Bismarck Tribune shows how hard it can be to be excited about your new sewing machine while still being nostalgic about memories created with the old one.